The OOMM method produces ideas in a systematic way. Based on a list of actors and their characteristics, we identify methods to change these characteristics. This is step 3. Our output is a series of imperatives, that is, sentences which ask us to act. 1. Bjorn Erik Strand is tired - send him on holiday! is frustrated - let's leave this for a while ... 2. Eva Larsen is not constructive - give her a course on innovation and creativity is concerned with losses - depends on a product / project solution 3. Thorvald Hansen is focussed - we should find a way to oppose this to widen his views to more opportunities to have a longer-term view 4. executives are non-communicative - we must get them talking are frustrated - we should avoid this "stop and go" method of working are not motivated - we should discuss company objectives 5. staff as for executives are frustrated - we should let them work on longer-term goals are not motivated - we should ask them what they want to do 6. BEST Services 7. Trondheim Engineering 8. BEST Programming 9. automation systems 10. services 11. programs We can present this in a table, one row for each actor and characteristic. The first column is the actor's name, the second is the characteristic to be changed the third is the action which we can take. Later, when we evaluate which action is the most effective, and make plans, we can add more columns: the fourth for a priority, the fifth for a time of action. We should also evaluate the success of the actions, using a sixth column for a measure. In the next step (4) we begin to examine the relationships between actors.