|The text is taken from an online version of a management
magazine, CIO Magazine. (CIO stands for Chief Information Officer.)
The readers consist of executives in technological companies who are
responsible for information technology (data processing, networking, knowledge
management, telecommunications, etc).
|Well-written and interesting, this article has a rhetorical
rhythm and is a lot of fun to read.
Two factors make it difficult for non-english speakers: long and complex phrases, and colloquialisms and uncommon words
To counter the first, we analyze and break up long sentences into simpler pieces. To help with the vocabulary, I add alternatives phrases.
Get Fit for the Next Round!
Be ready for the coming fight!
|Well-designed training regimens, without steroids, can land your company a medal in the Net Business Olympics.||regimen - a training programme, discipline and rules
A good training schedule can win your company a prize!
to land a medal - to ensure a good result
|Your company's prosperity in the next four years will be directly tied to its ability to compete in the Internet economy—leaping past half a trillion dollars at an annual rate of more than 60 percent. Meaning: If you aren't competing, or at least intensively training, for the Net Business Olympics, your company will soon lose total economic relevance in the rapidly shifting global economy.||A will be directly tied to B
The Internet economy is leaping past $500 000 000 000.
This means, if you don't C or D, then death!
|Lay into the Powerbars. Chug Gatorade till you burst. You've got
to get the entire company into Net condition, ready to qualify for Olympic-level
performance. But where the losers face obsolescence, gold awaits the
winners. The efficiencies and opportunities available via the Web and related
technologies are dictating an unprecedented level of achievement.
The e and o [which are available over the internet] are dictating [a high level of achievement].
|These are "imperatives" - grammatically, commands, in second person
While the losers face death, the winners gain gold.
unprecedented = without a prescedent = never happened before
E and F are requiring G
|Infinite bandwidth, Web-based entertainment linked to employee education and a new generation of communication devices are only some of the stunning changes on the horizon. Collectively, they will turn your industry, and your job, upside down and inside out.||stunning = amazing
There are fantastic changes coming:
All together, they will reorganize your business and your job.
|To help you cope with the looming seismic shifts, here are six training regimens I suggest, based on discussions with scores of insightful CIOs.||the looming seismic shifts = the coming earthquakes
To help you manage with the changes,
I suggest six training regimens=programmes.
They are based on my talks with many thoughtful executives.
score=20, dozen=12, baker's dozen=13
NutritionNew business environments emerge daily. Yesterday's competitors are today's partners. Geographies disappear. New marketing, manufacturing and fulfillment capacities have to be grown instantly. Your team must integrate a rapid learning capability into its function. Customer service and technical support staff must have a significant percentage of their time set aside for new proficiency education and testing.
|The Net offers learning on fast forward. Cisco has transferred 50 percent of all organized education to e-learning. But the new goal is 80 percent. To make the goal real, business unit heads' bonuses depend on achieving it. Net learning allows employees to schedule at will and saves employers travel and downtime. Most important in the fast-changing environment of technological revolutions, it enables the technical and sales workforces to maintain currency despite location.||on fast forward
business unit heads' bonuses
schedule at will
to maintain currency
|Like steroids, though, e-learning has been subject to hyperbolic ratings,
which can lead some IT leaders down a primrose path. Teach your organization
to approach training carefully. Here are some tips.
a primrpse path
the mission and values
FlexibilityEspecially in the rapidly changing ecosystem of e-business, the CIO must create a culture of agility. Using cross-functional teams with shifting compositions to attack projects is an excellent way to cultivate this vital talent across the organization. Note Jack Welch's "Destroy Your Business" effort, which assembled cross-functional teams in all of General Electric's business units to benchmark competitors' business models, their products, services and Web economics. The result: a new, Web-optimized operating model for each GE business unit. Such reinvention efforts can jump-start any company's self-cannibalization efforts and simultaneously limber up organizational attitudes.
ReflexesIn Internet business relationships, you're as close to the customer as a fencer. Your organization's powers of observation and response have to be that good. Especially as more companies embrace one-to-one marketing and presentation, and mass customization. But be aware that your competitors are closer than ever to your customers too. They're all talking—at online auctions and in B2B marketplaces in which you may share or compete. Responding to industry exchange PlasticsNet, GE Plastics quickly maximized customer information on its own proprietary site, enriching the customer's design experience and cutting out competitive suppliers.
Tai-ChiCultivate the ability to use the efforts of others—internally and externally. Internally, let employees serve themselves. Maximize shopping cart convenience so that they can participate in cafeteria (self-choice) smorgasbords. Get your human resource staff out of the business of administrivia and let them concentrate on the strategically significant areas of recruitment, retention and development of your intellectual capital.
Externally, let customers serve themselves. Web-based ordering offers more accuracy, faster delivery, fewer returns and more accurate fulfillment. Web-based self-service for customer service leads to greater customer vision of your processes, a familiarity that can breed satisfaction and trust—if, of course, your processes can stand up to the scrutiny. Using others' efforts creates a virtuous circle of effort.
It's not just tactical functions like HR. Cisco's success in part also
stems from being a virtual manufacturer; of its 36 manufacturing sites,
it owns three. Others, like Solectron, supply the physical plant and the
Heavy LiftingIT is the moving muscle behind business-to-consumer, business-to-business and business-to-government commerce as well as emerging marketplaces and exchanges. This weight training requires practice in business process reengineering so that your company isn't the one that drops the baton in the relay. If you've done your ERP gym work, great; that should have sculpted some of the needed new business process definitions. If you haven't, your improvement regimen is cut out for you. And remember, with the new self-service interface with your customers, any failure or discontinuity in any of your processes will be painfully obvious.
Lung CapacityEndurance is key. We are at the beginning, not the middle, of a technical revolution, and it's not about to curve out anytime soon. Many companies have just finished the ERP implementation hurdles. Now the Internet dashes are being run. Optical pole vaults are just around the turn. On the horizon are the wireless high jumps. Over the horizon are still more events to challenge the CIO and his IS organization. An ability to ventilate is the key to competing in this IT iron man challenge.
|Cultivate ventilation by deliberate exposure to other organizations' ideas, challenges and solutions—especially those outside your industry. At The Research Board, we have cultivated a "Noah's ark" diversity of members' companies for 27 years, because great ideas are easily identifiable and travel quite well between keen CIOs outside the stuffy atmosphere of industry-specific trade conferences. Participate in peer group organizations and have your staff do the same. Cultivate relationships with universities—faculties and students—which are a good source of fresh ideas and a great way to ease recruiting.|
|The IT Games are not a four-year contest. They are an ongoing rivalry wherein the CIO and her team are coaches as well as contestants—teaching the organization the rules of the game and striving to achieve the fastest response to the next global challenge.|